The Coca Cola Fresh Ad Uses a Simple and Modern Approach

By: Leslie Chen - Published: Jun 1, 2011 • References: vimeo &
Capturing the pop beverage in a truly refreshing way, the Coca Cola Fresh commercial by Place is an absolute must see. The creative studio located in Argentina created this ad using 3D technology to capture the experience of drinking a Coke.

Beginning with a glass and then slowly having ice cubes falling into it, the Coca Cola Fresh commercial will capture your attention with its simple approach. The sound effects in the ad are enhanced with words made from ice; making the 3D commercial an all around experience. The glass is finally filled up with Coke by the end of the clip and ready for you to take an ice cold sip.

Using simple imagery and words, the Coca Cola Fresh commercial combines new 3D technology with a direct message to create an effective advertisement. Stats for Refreshing 3D Commercials Trending: Older & Mild
Research: 1,502 clicks in 260 w
Interest: 2.1 minutes
Concept: Coca Cola Fresh
Related: 78 examples / 60 photos
Segment: Neutral, 12-55
Comparison Set: 29 similar articles, including: slimming beverage makeovers, recycle awareness shops, and celebratory pop cans.