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Cause Marketing
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Do-Good Dining
Ethical eateries give foodie consumers peace of mind
Implications - Cause marketing has become a major part of marketing over the last year, helping brands create positive images in the minds of consumers who want to feel good about the purchases they are making. One area where cause marketing is high is in the hospitality industry, where restaurants are basing their foods and business models on social causes, appealing to consumers who want a good meal, as well as the feeling that they have contributed to a cause.
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Mild
Top 6 Examples:
Date Range:27,151 Total Clicks May 11 - Feb 12 |
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Badass Bean RoastsKicking Horse Coffee is a Trailblazer of the Canadian Fair Trade MovementLately, it seems that fair trade coffee companies are a dime a dozen. There’s always a new business or a new blend -- I mean, even Starbucks and Walmart offer fair trade and organic options. Our contemporary… [More] |
Social Business SweetsEat My Words Dedicates Funds to the Stephen Lewis FoundationEat My Words, a Toronto-based confection company, is delicious inside and out. Founded by Jeanne Grierson in 2001, Eat My Words was first conceived as an enterprise that would raise money for Out of the… [More] |
Community-Empowering Food SystemsDC Central Kitchen is a Social Enterprise with a Long-Term FocusBy harnessing leftover food destined for the dump, DC Central Kitchen (DCCK) isn't your average soup kitchen. Every day, the people at DCCK bring in about 3,000 pounds of food from restaurants, hospitals… [More] | |||||||||
Ethnic Exchange CuisineCulture Kitchen Employs Immigrants to Teach Cooking ClassesSocial business Culture Kitchen in San Francisco aims to teach authentic and ethnic cooking with the help of immigrant women who are both food lovers and experts in their native cuisine. The organization… [More] |
Virtuously Veritable DiningThe Hoxton Apprentice Serves Feel-Good MealsThe Hoxton Apprentice is a restaurant with a charitable mandate to use 100% of its profits to train unemployed people to work in the hospitality industry. The socially conscious restaurant was conceived… [More] |
Appreciation EntreesCafe Gratitude Demonstrates Generosity With Free 'I am Grateful' DishCafe Gratitude has a unique take on what to charge for one specific dish on its menu. The 'I am Grateful' dish stems from the cafe's determination to run a socially responsible business; the idea is that… [More] | |||||||||
