A bit like last year's viral Gorilla commercial, I don't see what this latest Cadbury advert has to do with chocolate. However, it is a great ad and one that everyone is talking about... although I don't think it will be as big as the Gorilla one.
With timing sent from heaven, for the advertising peeps, it came out just as the Heathrow Terminal 5 fiasco kicked off. And what a tune! Clearly someone in the advertising agency Fallon is a fan of retro tunes...
Stats for Viral Sequels (UPDATE)
Trending: Older & Chilly
Research: 2,238 clicks in 424 w
Interest: 4 minutes
Concept: Viral Sequels (UPDATE)
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: celebratory italian pop-ups, unlimited comic subscriptions, and gourmet frozen fries.
Viral Sequels (UPDATE)
More Stats +/-
Unlimited Comic Subscriptions
Celebratory Italian Pop-Ups
Gourmet Frozen Fries
Edgy Peanut Butter Branding
Subterranean Wine Schools