Cinematic Classicism

Film noir provides inspiration for steamy fashion advertising
Implications - The fashion industry is consistently inspired by elements of old Hollywood, and now, the era of 'film noir' is becoming a steady influence on fashion design, editorials and advertising. This moody cinematic style, with its dark and sexy, black and white visuals, offers a sultry vibe that definitely captures the viewer's attention. With fashion embracing styles of the past, especially those from the 40s and 50s, it makes sense that such a popular period in film history will continue to be resurrected in different forms.
SCORE: 4.7
Warm Top 6 Examples: 64,329 Total Clicks Jun 11 - Feb 12
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DEMOGRAPHICS
Steamy Cinematic Eastern Editorials - The Dramatic Du Juan Numero China September 2011 Spread
SCORE: 6.6
V. Hot 28,923 Clicks Pub: Aug 16, 11
Steamy Cinematic Eastern Editorials
The Dramatic Du Juan Numero China September 2011 Spread
The Du Juan Numero China September 2011 photoshoot is sensually theatrical, with shots that could be stills from the latest film noir. Lensed by German-born renowned photographer and filmmaker Vincent… [More]
Retro Cinematic Editorials - Spellbound in Vogue July 2011 Channels 40s Film Noir
SCORE: 6
V. Hot 19,273 Clicks Pub: Jun 15, 11
Retro Cinematic Editorials
Spellbound in Vogue July 2011 Channels 40s Film Noir
Spellbound in Vogue July 2011 features top models Frida Gustavsson and Lara Stone alongside actor Alexander Skarsgard in a cinematic editorial that channels 40s film noir. Fashion editor Grace Coddington… [More]
Broken Glass Fashion Ads - Jil Sander Spring 2012 Campaign Stars Natasha Poly and Daria Strokous
SCORE: 5.3
Warm 4,762 Clicks Pub: Jan 10, 12
Broken Glass Fashion Ads
Jil Sander Spring 2012 Campaign Stars Natasha Poly and Daria Strokous
There is a Hitchcock-like vibe to the Jil Sander Spring 2012 campaign that will inspire as many shivers as it does stylishly vintage wardrobes. Influenced by the classic '40s silhouettes of the label's… [More]
Film Noir-Inspired Campaigns - The Virdi-anne Fall/Winter 2012 Collection Features Retro Accessories
SCORE: 3.7
Warm 5,739 Clicks Pub: Feb 7, 12
Film Noir-Inspired Campaigns
The Virdi-anne Fall/Winter 2012 Collection Features Retro Accessories
The Virdi-anne Fall/Winter 2012 takes fashion cues from the world of film noir. From monochromatic menswear staples to modernized fedora accessories, this bold advertorial looks to the past for style inspiration.… [More]
Film Noir-Style Shoots (UPDATE) - Rankin's Dazed and Confused Covers Redefines the Editorial
SCORE: 3
Mild 4,475 Clicks Pub: Nov 24, 11
Film Noir-Style Shoots (UPDATE)
Rankin's Dazed and Confused Covers Redefines the Editorial
Leave it to Rankin, the iconic photographer, to completely throw traditional editorial spreads out the window and try something darker with the Dazed and Confused covers project celebrating 20 years of… [More]
Smoky Seductive Fashion Videos - The Adidas SLVR Fall/Winter 2011 Campaign is Smoldering
SCORE: 3
Untested 1,157 Clicks Pub: Jun 23, 11
Smoky Seductive Fashion Videos
The Adidas SLVR Fall/Winter 2011 Campaign is Smoldering
The Adidas SLVR Fall/Winter 2011 Campaign is truly smokin'. The company’s recent promotional video presents classy clothing and models bathed in hazy surroundings. The result is electrifying. The video… [More]