The Adidas SLVR Fall/Winter 2011 Campaign is truly smokin'. The company’s recent promotional video presents classy clothing and models bathed in hazy surroundings. The result is electrifying.

The video has a mysterious tension to it, as if a murderer is going to jump out from behind the shadows at any moment. Moreover, the smoky addition and dark mood lighting gives this video a film noir aesthetic, giving the new Adidas clothing a sense of intrigue and authority as the models stand and enchant onlookers. The Adidas SLVR Fall/Winter 2011 Campaign will make heads turn with these eye-catching and authentic designs.