Being touted as the “the first comic created in real time," Axe Anarchy is a campaign by the male grooming brand that seeks to engage its fans through social media. The brand has been asking consumers to provide ideas for the Axe Anarchy graphic novel, to be released on Jan. 10, through its YouTube channel.

The brand will apply the feedback it gets and select the best ideas -- such as those pertaining to plot and action -- and put them into the actual Axe Anarchy comic. Some participants, as you will see in the video, even get starring roles in the graphic novel! Right now, you can visit the video page to vote for who you want to be the final 'Anarchy Girl,' says Branding Magazine.