There is no other better way to welcome the changing of seasons than with the Max Mara Studio Spring/Summer 2012 ad campaign, which features the flawless and graceful beauty of model duo Toni Garrn and Ymre Stiekema.
Shot entirely in the studio, the latest Max Mara shoot sees polka dots, floral prints, lace and vibrant hues as well as awesome hair and makeup styling featuring the next season's hottest hairstyle: the messy bob. As if the clothes do not channel enough spring and summertime feel already, the wind-blown tresses of the models lend to a sense of freedom often associated with the warmer seasons. Sporting identical and seemingly retro-inspired hairdos, Garrn and Stiekema appear to look like twin sisters.
All in all, the Max Mara Studio Spring/Summer 2012 ad campaign ushers the coming spring and summer seasons with its showcase of feminine silhouettes and bright colors.
What's Driving This Trend
- Wind-blown Tresses
- There is an opportunity for beauty companies to create innovative hair styling products that enhance and maintain wind-blown hairstyles.
- Messy Bob
- Salons can offer new styling techniques and tutorials to help customers achieve the trendy messy bob hairstyle.
- Feminine Silhouettes
- Fashion designers can explore new ways to incorporate feminine silhouettes into their collections for the upcoming spring and summer seasons.
Who This Affects Most
- Beauty
- Beauty companies can develop new hair styling products that cater to the trend of wind-blown hairstyles.
- Salon
- Salons can offer specialized services and styling tutorials for customers looking to achieve the popular messy bob hairstyle.
- Fashion
- Fashion designers can create clothing lines that showcase feminine silhouettes for the spring and summer seasons.
