There is no other better way to welcome the changing of seasons than with the Max Mara Studio Spring/Summer 2012 ad campaign, which features the flawless and graceful beauty of model duo Toni Garrn and Ymre Stiekema.
Shot entirely in the studio, the latest Max Mara shoot sees polka dots, floral prints, lace and vibrant hues as well as awesome hair and makeup styling featuring the next season's hottest hairstyle: the messy bob. As if the clothes do not channel enough spring and summertime feel already, the wind-blown tresses of the models lend to a sense of freedom often associated with the warmer seasons. Sporting identical and seemingly retro-inspired hairdos, Garrn and Stiekema appear to look like twin sisters.
All in all, the Max Mara Studio Spring/Summer 2012 ad campaign ushers the coming spring and summer seasons with its showcase of feminine silhouettes and bright colors.
Stats for Wind-Blown Bouffants
Trending: Older & Warm
Research: 11,449 clicks in 226 w
Interest: 4 minutes
Concept: Vibrant Womenswear Campaigns
Related: 99 examples / 76 photos
Segment: Females, 18-35
Comparison Set: 36 similar articles, including: vibrantly festive fashion, blooming shoulder pads, and flirty floral campaigns.
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