The Kooples Spring/Summer 2012 Campaign Features Real-Life Lovers

By: Rebecca Byers - Published: Jan 5, 2012 • References: haute-world & honestlywtf
Kooples, a French clothing brand, has caught the attention of the Internet with their ad campaigns that feature real-life couples. The Kooples website lets visitors shop each couple's look, posing in selections from the Spring/Summer 2012 collection, or the regular way -- separately as men's and women's collections.

In addition to the photos, each couple is featured in a video short clip, which provides an intimate glimpse into what seems like sartorial and relationship bliss (although one can only confirm the former).

Kooples is a playful reference to the way "couples" sounds when pronounced with a French accent.

The three brothers behind Kooples (Alexander, Laurent and Raphael) aren't exactly strangers to the use of interesting and engaging subjects in their ad campaigns -- for Comptoir des Cotonniers, a previous line, they photographed real-life mothers and daughters. Stats for Classy Continental Couples Trending: Older & Buzzing
Research: 16,765 clicks in 229 w
Interest: > 3 minutes
Concept: Stylish Couples Fashion Ads
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: intimate outing photography, 99 cuddlesome couple creations, and engagement collaboration commercials.