The Kooples Spring/Summer 2012 Campaign Features Real-Life Lovers

By: Rebecca Byers - Published: • References: haute-world & honestlywtf
Kooples, a French clothing brand, has caught the attention of the Internet with their ad campaigns that feature real-life couples. The Kooples website lets visitors shop each couple's look, posing in selections from the Spring/Summer 2012 collection, or the regular way -- separately as men's and women's collections.

In addition to the photos, each couple is featured in a video short clip, which provides an intimate glimpse into what seems like sartorial and relationship bliss (although one can only confirm the former).

Kooples is a playful reference to the way "couples" sounds when pronounced with a French accent.

The three brothers behind Kooples (Alexander, Laurent and Raphael) aren't exactly strangers to the use of interesting and engaging subjects in their ad campaigns -- for Comptoir des Cotonniers, a previous line, they photographed real-life mothers and daughters. Stats for Classy Continental Couples Trending: Older & Buzzing
Traction: 16,609 clicks in 145 w
Interest: > 3 minutes
Concept: Stylish Couples Fashion Ads
Related: 62 examples / 48 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: 99 cuddlesome couple creations, 80 pure passionate shoots, and intimate outing photography.