Aigle Teams Up With Études to Launch Hybrid SS22 Collection
Niko Pajkovic — March 5, 2022 — Fashion
Luxury clothing label Aigle has teamed up with French brand Études to launch its first lifestyle collection for Spring/Summer 2022.
Études has taken the role of creative director for the entire capsule, reimagining Aigle's most iconic heritage pieces through a distinctly contemporary lens. And while Aigle is known for its outdoor apparel, the Paris-based label has worked to deliver a range of garments suited to both nature and city-living.
“Looking back, we realized that Aigle has had a long connection with the city, which was unexpected for us," said Études’ artistic directors, referencing their inspiration for the new collection.
The seasonal capsule features a variety of garments including gender-neutral outerwear, sweatshirts, trousers, and footwear, all of which blend functional materials such as GORE-TEX with high-fashion, urban design codes.
Image Credit: Aigle
Études has taken the role of creative director for the entire capsule, reimagining Aigle's most iconic heritage pieces through a distinctly contemporary lens. And while Aigle is known for its outdoor apparel, the Paris-based label has worked to deliver a range of garments suited to both nature and city-living.
“Looking back, we realized that Aigle has had a long connection with the city, which was unexpected for us," said Études’ artistic directors, referencing their inspiration for the new collection.
The seasonal capsule features a variety of garments including gender-neutral outerwear, sweatshirts, trousers, and footwear, all of which blend functional materials such as GORE-TEX with high-fashion, urban design codes.
Image Credit: Aigle
Trend Themes
1. Sustainable Fashion - The collection highlights eco-friendly fashion, with hybrid materials that merge function and design, presenting an opportunity for designers to explore sustainable fashion concepts.
2. Gender-neutral Clothing - The collection features gender-neutral clothing, presenting an opportunity for the fashion industry to embrace inclusivity and diversity by catering to individuals of all genders and identities with a single range of clothing.
3. Outdoor-inspired Urban Wear - The collection showcases outdoor-inspired designs that are fit for both nature and city-living, presenting an opportunity for businesses aimed at the lifestyle market to explore innovative collections that blend function and design codes for outdoor-inspired urban wear.
Industry Implications
1. Fashion Retail - The collection provides an opportunity for fashion retailers to explore eco-friendly and gender-neutral clothing, blending functional materials with high-fashion codes for urban-living wear.
2. Sustainable Fashion Industry - The collection presents an opportunity for sustainable fashion industry professionals to explore innovative designs that merge sustainable materials with high-fashion codes for outdoor-inspired urban wear, presenting a unique range of clothing that resonates with urbanites.
3. Lifestyle Apparel Industry - The collection presents an opportunity for lifestyle industry professionals to explore new hybrid materials that merge functional outdoor wear with fashion luxury codes, presenting unique garments suited to both nature and city-living.
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