Super Bowl Sunday is quickly approaching and everybody is getting in on the party including the Coke bears. That's right, the Coke bears will be watching the Super Bowl in real-time with the rest of the world.
The Coke bears' live reactions will be shown on a Facebook mini-site. With all eyes watching the Super Bowl (most for the football, but some for the ads), this marketing campaign is sure to be a hit.
One bear is wearing a red and white scarf for the Patriots in the featured television spot, while the other bear sports grey and blue scarf in support of the Giants. Who are you betting on for the big win?
Stats for Polar Bear Football
Trending: Older & Chilly
Research: 1,486 clicks in 222 w
Interest: > 3 minutes
Concept: Coke Bears Live Reactions
Related: 99 examples / 76 photos
Segment: Males, 12-55
Comparison Set: 36 similar articles, including: avian super bowl ads, chocolate football fruits, and odor-covering chip commercials.
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