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Pearlfisher Revamps Cadbury Dairy Milk Packaging

By: Marissa Liu - Published: • References: pearlfisher and thedieline
London and New York based design firm Pearlfisher has given Cadbury Dairy Milk packaging a new look. Dairy Milk is one of Cadbury’s sub-brands and the company felt it was time for it to get a little facelift.

In order to rejuvenate the brand, Pearlfisher redesigned the Cadbury Dairy Milk packaging and brand logo (with the two milk glasses now pouring their contents into the ‘milk’ of ‘Dairy Milk’ instead of the chocolate squares on the old wrappers).

The new brand identity keeps the same colours and feel adding extra whimsy to well-known Cadbury Dairy Milk chocolate treats such as buttons, as well as fruit and nut, caramel and milk chocolate candy bars.