The Screenreach 'Screach' interactive digital billboard game was recently released by the start-up company. The game was accessed and controlled through the smartphone device app, Screach.
The driving game was multi-player and motion controlled. Once users connected to the game through their Screach app, their smart device instantly turned into a games controller. The game was created for car insurance company Swiftcover.com.
The game was live for a full day at Westfield Shopping Mall in London, the biggest of its kind in Europe. The Screenreach 'Screach' interactive campaign was a huge success, attracting hundreds of passersby who were fascinated by the game. The device allowed customers to engage with an advertisement in ways rarely done by most campaigns.
Digital Driving Apps
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