The Screenreach 'Screach' Interactive Billboard Game was a UK Hit

By: Sarah Athey - Published: Oct 19, 2011 • References: screenreach & thenextweb
The Screenreach 'Screach' interactive digital billboard game was recently released by the start-up company. The game was accessed and controlled through the smartphone device app, Screach.

The driving game was multi-player and motion controlled. Once users connected to the game through their Screach app, their smart device instantly turned into a games controller. The game was created for car insurance company

The game was live for a full day at Westfield Shopping Mall in London, the biggest of its kind in Europe. The Screenreach 'Screach' interactive campaign was a huge success, attracting hundreds of passersby who were fascinated by the game. The device allowed customers to engage with an advertisement in ways rarely done by most campaigns. Stats for Digital Driving Apps Trending: Older & Average
Research: 4,025 clicks in 239 w
Interest: > 3 minutes
Concept: Screach Interactive Billboard Game
Related: 72 examples / 55 photos
Segment: , -
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