This massive Cadbury billboard looks great. It is also very effective as it made me stop dead in my tracks and have another look.
The giant chocolate bar is just another example of the new era of billboards where simply feature an image wont do. The models tearing to get into this giant Cadbury's bar are also particularly effective. The one featured in the gallery is in Toronto.
Recently we have also seen a penny billboard as well as a Thornton one made of real chocolate. However, for staying power, this giant bar of chocolate has got to be the winner.
Stats for Chocolate Billboards
Trending: Older & Average
Research: 24,627 clicks in 404 w
Interest: 3.1 minutes
Concept: Chocolate Billboards
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: hair-loving campaigns, maternal ice cream flavors, and chef-curated airline meals.
More Stats +/-
Maternal Ice Cream Flavors
Chef-Curated Airline Meals
Social Olympic Snapshots
Caffeinated Energy Gels