Anyone who loves dogs can appreciate the sheer joy a dog displays while riding in a car, especially if they have the wind in their face. So choosing a dog to illustrate the joy of Cadbury chocolate was spot on, even if chocolate is poisonous to dogs.
Shot in the Oran Park Raceway in Sydney, the advertisement features the joyful delight of several dogs being treated to a ride in a Cadbury-purple Lamborghini. The music from a Strauss waltz juxtaposing dangling tongues, flying fur and a speeding purple Lamborghini really does communicate joy—but does it make you want Cadbury chocolate?
Stats for Using Pets to Sell Candy
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Concept: Using Pets To Sell Candy
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Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: chocolate billboards, cadbury guerilla marketing, and fair trade chocolate.
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