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Jerome Masi & Gaetan Boutet Films the Whimsical 'Be Coke' Video

By: Matt Ho - Published: • References: vimeo & whitezine
Jérôme Masi and Gaëtan Boutet have directed a short, but interesting, video called 'Be Coke' for -- well -- Coke of course.

'Be Coke' is an animated feature that's both whimsical and playful. The short starts off with a gorilla on a three-tier platform holding up a sign that says "Be Strong." Two more transformations occur showing fun-filled amusement park-like displays, each with individual messages -- one says "Be Brave" and the other "Be Cool." Those who are familiar with Coke's commercials will recognize the eyeball character known for chastising the tongue in the drink brand's ads.

Jérôme Masi & Gaëtan Boutet created 'Be Coke' for the Coca-Cola 3D motion design contest. It's a wonderfully executed ad that will probably hit TVs soon. Stats for Animated Soft Drink Ads Trending: Older & Mild
Traction: 2,354 clicks in 180 w
Interest: 4 minutes
Concept: Be Coke
Related: 118 examples / 91 photos
Segment: Males, 12-35
Comparison Set: 43 similar articles, including: furry-loving commercials, manly ice cream ads, and psychotic charity ads.