Superstar

Jerome Masi & Gaetan Boutet Films the Whimsical 'Be Coke' Video

By: Matt Ho - Published: Apr 1, 2011 • References: vimeo and whitezine
Jérôme Masi and Gaëtan Boutet have directed a short, but interesting, video called 'Be Coke' for -- well -- Coke of course.

'Be Coke' is an animated feature that's both whimsical and playful. The short starts off with a gorilla on a three-tier platform holding up a sign that says "Be Strong." Two more transformations occur showing fun-filled amusement park-like displays, each with individual messages -- one says "Be Brave" and the other "Be Cool." Those who are familiar with Coke's commercials will recognize the eyeball character known for chastising the tongue in the drink brand's ads.

Jérôme Masi & Gaëtan Boutet created 'Be Coke' for the Coca-Cola 3D motion design contest. It's a wonderfully executed ad that will probably hit TVs soon.