Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Consumption-Cutting Incentives

Banco Cyan Rewards Customers Who Cut Back on Their Water Usage

— May 26, 2011 — Eco
Banco Cyan, a Brazilian company, rewards its customers for cutting back on their water usage. When customers decide to open a bank account with the company, Banco Cyan looks into their history of water usage and comes up with what their average usage level is. Customers can then earn points on a monthly basis when they stay below their average usage level.

The points that customers collect by being eco-conscious can later be redeemed with participating retailers. Currently, Banco Cyan has agreements with Submarino, Americanas.com and Blockbuster.

Banco Cyan is a marvel solution to getting people to think about how much water they are wasting. By creating an incentive to minimize water consumption, Banco Cyan is addressing is the scarcity of the natural resource.
Trend Themes
1. Water Usage Reduction - Banco Cyan rewards customers for cutting back on their water usage, creating an opportunity for businesses to develop products and services that promote water conservation.
2. Eco-conscious Incentives - The use of rewards by Banco Cyan to encourage environmentally friendly behavior opens up an innovative market for businesses to create new incentive programs that promote sustainability.
3. Partnership Rewards Programs - Banco Cyan's collaboration with retailers for redeeming earned points highlights the potential for industries to form partnerships that promote customer loyalty and engagement through rewards.
Industry Implications
1. Banking - The innovative approach of Banco Cyan in incentivizing customers to reduce water usage presents an opportunity for banks to create similar reward programs that encourage sustainable behaviors among their customers.
2. Retail - Retailers can explore partnerships with Banco Cyan and similar initiatives to participate in eco-conscious rewards programs and attract customers who prioritize sustainability.
3. Technology - The integration of technology platforms by Banco Cyan and other similar companies opens avenues for tech industries to develop innovative solutions that monitor and track water consumption for incentivized programs.
1.8
Score
Popularity
Activity
Freshness