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Sustainability Momentum Helps Brands Monitor Workers' Carbon Footprint

By: Katherine Vong - Published: • References: cloudapps & psfk
Being involved in green practices is becoming ever more important to a brand's reputation, and now Sustainability Momentum (or Sumo) is helping companies monitor their employees' eco-friendly habits so that employees may be rewarded accordingly.

Sustainability Momentum, a program developed by UK-based CloudApps, lets brands measure an employee's carbon footprint. With the program, you can see whether a worker has been recycling or how much energy she has been consuming -- the program tracks the employee's consumption in real-time. If an employee reaches a certain target, he gets a corresponding bonus.

The Sustainability Momentum program offers an interesting way to encourage specific employee habits, and the results will most definitely be positive -- less waste and consumption means lower costs, and the use of a green monitoring system like this only stands to elevate a brand's image to the public. Stats for Employee Eco Tracking Trending: Older & Chilly
Traction: 266 clicks in 155 w
Interest: > 3 minutes
Concept: Sustainability Momentum
Related: 46 examples / 35 photos
Segment: Neutral, 18-55+
Comparison Set: 17 similar articles, including: social media resumes, facebook employment stats, and pop-up ad agencies.