Drivenow Lets You Own a BMW for a Few Hours a Day

By: Michael Hines - Published: Mar 29, 2011 • References: & gizmag
BMW has teamed up with rental car company Sixt to create the world’s first luxury car sharing service, DriveNow. DriveNow is a new program aimed at people who would like to try car sharing, but don’t want to be seen riding around town in a Ford Fiesta or Chevy Cruze--not that there is anything wrong with that, of course.

DriveNow is an ambitious program that is incredibly tech-savvy. Registered DriveNow users will have their driver’s license chipped. The chip will be used to unlock and start all DriveNow vehicles. Rates are charged by the minute, and cars can be picked up anywhere around the city. All of DriveNow’s cars will have four seats and come equipped with upscale amenities like A/C and heated seats. DriveNow plans to roll out a pilot program in Munich this year, and hopes to have 1 million registered members worldwide by 2020. Stats for Luxury Car Swap Services Trending: Older & Chilly
Research: 1,351 clicks in 269 w
Interest: 1.4 minutes
Concept: DriveNow
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: firefly-inspired autos, eco alternatives to automobiles, and zipcar drive in.