Cole & Weber United have created a sweet commercial for Washington's Lottery. "Play together. Win Together." is the message that this epic spot shares to the audience.
The video features two knights gearing up in medieval armor on a rainy day. As each piece of protection is added on, the tension between opponents grows. Cole & Weber United create the perfect atmosphere and tone for a clash of brave warriors. As the two armored knights grab hold of their jousts, charging towards each other, it's revealed that they are riding on modern day segways instead of horses.
Once the victor knocks over his opponent, the tag line for Washington's Lottery appears. Cole & Weber United showcase the insanely fun and exciting activities you and your buddies can do if you happen to play (and win) together.
Stats for Modern Medieval Sports
Trending: Older & Chilly
Research: 3,198 clicks in 263 w
Interest: > 3 minutes
Concept: Cole & Weber United
Related: 107 examples / 82 photos
Segment: Males, 12-55
Comparison Set: 39 similar articles, including: food fight search engine ads, interactive touching commercials, and split-personality spirits spots.
Modern Medieval Sports
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