Superstar

From Uplifting Friendship Beer Ads to Sweater-Sharing Roomie Ads

By: Tana Makmanee - Published: Sep 30, 2013
Conceptualizing advertisements that will capture a viewer's attention is a constantly challenging task, but these heartfelt friendship ads have utilized the aspect of bonds between friends to elicit a relatable and emotional response.

With prints and commercials constantly bombarding viewers with random information about products and services on a regular basis, creating an ad that people can relate to and emotionally connect with is key to getting their attention. That's why these heartfelt friendship ads are some fantastic examples of how marketers have utilized common emotional references to connect with viewers. From humorous beer commercials that test the commitment of friends during emergences to those that feature roommates and friendly group outings, these friendship ads will certainly have viewers engaged with all the relatable and heartfelt references.