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McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee

By: Katherine Vong - Published: • References: apps.facebook & psfk
Most people guzzle down their morning brews while on the go, but McDonald's is trying to encourage people across the UK to stop and enjoy their coffee with others with its latest marketing effort, the McDonald's Cups campaign.

The McDonald's Cups campaign, created by Leo Burnett, comprises a video ad and a social media component. In the commercial, the premise is stopping to enjoy conversations with your friends as you drink McDonald's coffee. The video spot focuses on the conversations its customers are having by zooming the camera in on the their hands.

As for the social media part, the fast food chain is encouraging people to download its McDonald's Coffee Time app on Facebook. Customers who upload photos of themselves with McDonald's coffees will become part of McDonald's Facebook timeline and also get chances to win iPod Shuffles, Kindles, vouchers for iTunes and more. Stats for Fast Food Sharing Initiatives Trending: Older & Warm
Traction: 3,229 clicks in 143 w
Interest: > 3 minutes
Concept: McDonald S Cups Campaign
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
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