From Location-Based Movie Promos to Interactive Movie Previews

By: Rahul Kalvapalle - Sep 11, 2014
Interactive movie promotions are an excellent way to make consumers and moviegoers feel like they are a part of the product or contributors to the experience, allowing for a stronger bond.

There are a number of ways to make movie promotions more interactive, and more than just a one-way stream of information from movie promoter to moviegoer. Technology has made it possible to create spectacular promotional billboards and multimedia elements that draw people into the movie rather than passively look at a poster about it.

The advent of social media has also allowed for a whole new level of creativity when promoting movies. Social media has given influential social media users a voice that promoters are obliged to listen to, making them feel like a part of the process.

Interactive movie promotions are the way forward, and the growth of technology and the limitless creativity of promoters means the sky is the limit for how far you can take them.