Location-Based Movie Promos
The SCVNGR 'Eat Pray Love' challenges will reflect the movie's themes to encourage users to explore their own cities in a mini sabbatical. Mashable has provided two examples of such challenges below.
Implications - This type of interactive marketing is one of the most effective forms of advertising for companies eager to promote a major movie. By offering the public a chance to directly engage in the movie promotion, as well as the characters in the movie, they create a personal connection with the public in a way television and print cannot.