Star

MK2 VoD Service Captures Theater Audience's Attention

By: TopDog - Published: • References: viralblog
Modern advertising is getting innovative as Windows Live Messenger, Universal Pictures and MK2 join forces to engage audiences.

MK2, one of the largest cinema chains in Europe, collaborates with corporate advertisers to provide thrilling and hilarious interactivity to its theaters.

MK2’s MSN chat window appearance is the latest attempt by advertisers to connect with viewers by employing interaction. In 2007 MSNBC.com introduced the first audience participatory video game concept, CrowdGaming. And back in 2006, Fiat and Ad agency AgenciaClick created the first interactive movie theater experience ever to promote the “The Fiat Idea Adventure.” Stats for Cinema Funvertising Trending: Older & Mild
Traction: 3,046 clicks in 292 w
Interest: > 3 minutes
Concept: Cinema Funvertising
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: underwater advertising, 41 unique billboards that push the advertising envelope, and indoor waterfall advertising (part 2).