Talented

Canal City Hotel in Japan

By: Noora Abu Eitah - Published:   Updated: May 10 2011 • References: japan-guide and newlaunches
Canal City Hakata, a luxurious hotel in Japan, adopted a waterfall display show similar to the waterfallvertising display used to promote JEEP at the North American International Auto Show. The water streams to display shapes and words. Pretty neat!

Canal City is like an indoor city as it's a hotel, shopping and entertainment complex in Hakata, Fukuoka Prefecture, Kyushu, Japan.

Implications - Elaborate displays have always been a way for brands to gain attention from the public. With everything being marketed online, it would be good for businesses to get creative with displays by placing them in public spaces. It provides an interpersonal connection to consumers who can actually see the physical product and interact with it instead of viewing everything on the web.