Cool Insight Surf Campaign

By: Cowbag - Published: Jul 16, 2008   Updated: Jun 14 2011 • References: designyoutrust
I'm loving this series of adverts from leading Australian-based surf label, Insight.

The brief was that the photographs had come aim to encompass all that is surf, skate, street, art, music, fashion, and popular culture. The images featured here were taken from two of Insight's latest surf campaigns called “Good Morning Pluto” and “Dopamine”.

The photographer on the project was Dustin Humphrey.

Here are some more underwater photoshoots:

Implications - With so many technologically advanced products coming out each day, the desire to be closer to nature emerges as well. Consumers are looking for products that bring an organic element to their lives. Companies could add natural aspects into their items to appeal to customers who want to be more integrated with the Earth. Stats for Underwater Advertising Trending: Older & Buzzing
Research: 54,116 clicks in 409 w
Interest: 4 minutes
Concept: Underwater Advertising
Related: 60 examples / 46 photos
Segment: Neutral, 12-55+
Comparison Set: 22 similar articles, including: simple sunny cover shoots, chocolate lime pies, and upcycled scrap soaps.