This captivating ad for the Audi RS6 Avant features gymnasts, acrobats and outstanding camera work. But it doesn't really feature the car.
The tagline is, "performance from every part." The gymnasts dramatize this rather well in the 56 second black and white ad.
The 60 second piece was created by BBH Advertising in the UK.
Implications - Often, car adverts are predictable because they simply show off the car and talk about its performance. In contrast, Audi has taken an metaphorical approach to draw in viewers who don't quite understand what they are viewing. Rather than direct advertising, abstract images can be an effective form to express a company's philosophy and brand message.
Stats for Abstract Advertising
Trending: Older & Mild
Research: 3,375 clicks in 419 w
Interest: 4 minutes
Concept: Abstract Advertising
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: bollywood star fashion apps, steampunk-style atms, and conceptual 90s fashion.
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