Cars are an expensive commodity, and in a stagnant economy, car makers must entice consumers that their autos are splurge-worthy in the most economical manner possible. And while motorcycles are significantly less expensive than cars in terms of their initial purchase, they're still a tough sell among penny-pinching commuters.
Some carmakers target smaller, more focused groups. Harley-Davidson has amped up its female-focused marketing, while Renault includes drag queens in a new commercial. Other carmakers prefer to lighten the mood with some humor, like Renault's ads that feature naughty URLs and absurd in-laws clad in wedding dresses.
Check out some of the other viral car and motorcycle ad campaigns in the cluster below.
SCORE
4.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 48%
Freshness 8%
