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Dali & Magritte Inspired VW Polo BlueMotion Campaign

By: Ayman - Published:   Updated: Aug 11 2011 • References: coloribus & arabaquarius.blogspot
These ads by DDB (Berlin, Germany) are proof that you don't always need to use shockvertising or excessive sex in order to have successful ads.

Blurring the line between art and advertising, the surreal Dali & Magritte inspired ads for VW Polo BlueMotion promote the car's 'absurdly' low fuel consumption are a joy to look at.

Everything about this campaign is done right. From the excellent artistic concept to the superb illustration by Kirill Chudinskiy.

Kudos DDB.

Implications - Credit for this incredible ad goes to ad agency DDB Germany. The creative directors were Ludwig Berndl and Kristoffer Heilmann. The project's art directors were Marian Grabmayer and Marcus Intek. The illustrations in the da were done by Kirill Chudinskiy. The CEO and Head of Strategy is Amir Kassaei.

Stats for Surrealist Ads Trending: Older & Warm
Traction: 40,705 clicks in 304 w
Interest: 2.8 minutes
Concept: Surrealist Ads
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: salvador dali fashion, futuristic surrealism vodka ads, and curved bamboo structures.