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Ayman HelwehAyman Helweh
2,236 Trends
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Surrealist Ads Edit
Dali & Magritte Inspired VW Polo BlueMotion Campaign


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Surrealist Ads
Dali & Magritte Inspired VW Polo BlueMotion Campaign
Surrealist Ads - Dali & Magritte Inspired VW Polo BlueMotion Campaign (GALLERY) 2
Surrealist Ads - Dali & Magritte Inspired VW Polo BlueMotion Campaign (GALLERY) 3

These ads by DDB (Berlin, Germany) are proof that you don’t always need to use shockvertising or excessive sex in order to have successful ads.

Blurring the line between art and advertising, the surreal Dali & Magritte inspired ads for VW Polo BlueMotion promote the car’s ‘absurdly’ low fuel consumption are a joy to look at.

Everything about this campaign is done right. From the excellent artistic concept to the superb illustration by Kirill Chudinskiy.

Kudos DDB.

Agency: DDB Germany, Berlin; Creative Directors: Ludwig Berndl, Kristoffer Heilemann; Art Directors: Marian Grabmayer, Marcus Intek; Illustrator: Kirill Chudinskiy; Chief Creative Officer: Amir Kassaei; Executive Creative Director: Stefan Schulte, Bert Peulecke; Account Manager: Kathrin Thiele. (arabaquarius.blogspot)

References:  coloribus, arabaquarius.blogspot

Filed In:  art marketing modern print






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FOUR WAYS TO REACT: vote, favorite, add more examples of Surrealist Ads or comment about Dali & Magritte Inspired VW Polo BlueMotion Campaign.

Favorited by Bianca Bartz on Dec 2, 08
Sandra Winn on Dec 3, 08  423 Trends   1,248 Comments
Wow, you really can see a Salvador Dali influence in these ads. My daughter and I saw some of Dali's work last year at a museum, it was both amazing and disturbing. However, we loved it!
Sandra Winn on Dec 3, 08  423 Trends   1,248 Comments 0
Ayman Helweh on Dec 4, 08  2,236 Trends   2,641 Comments
Yes Sandra, I love these ads. I corrected the text and title though because the first one is Dali but the second is Magritte-inspired. Someone draw that to my attention on my blog.
Ayman Helweh on Dec 4, 08  2,236 Trends   2,641 Comments 0


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