This totally fun Chevrolet Colombia campaign promotes their repair shops with cartoonish, mischievous ads encouraging you to take care of your car and maintain its parts.
My favorite is a poor cat shrieking into the speakers while being manhandled by the brakes with a caption reading, "Don't wait for your brakes to shriek to change them". Oh, the memories of the neighbour's cat! Another one shows a kidney getting the WWF treatment from a shock absorber with the advice, "Don't wait for your kidney to tell you to change the shock absorber." Finally, an old-fashioned coin purse takes a beating with a stick from a spark plug, suggesting not to, "Wait for your pocket to tell you to change your spark plug."
I like the ads, sure they are childish, but even grown-ups can enjoy a bit of silly fun in ads each now and then. The campaign was created by Sancho BBDO, Bogota, Colombia.
Take a look at another clever Chevrolet repairshop campaign:
Stats for Personified Car Parts
Trending: Older & Mild
Research: 5,709 clicks in 414 w
Interest: 4 minutes
Concept: Personified Car Parts
Related: 52 examples / 40 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: urban eco abodes, appreciative cinnamon bun giveaways, and ethereal gold leaf makeup.
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