Personified Car Parts Edit
Chevrolet Repairshop Ads

This totally fun Chevrolet Colombia campaign promotes their repair shops with cartoonish, mischievous ads encouraging you to take care of your car and maintain its parts.

My favorite is a poor cat shrieking into the speakers while being manhandled by the brakes with a caption reading, “Don’t wait for your brakes to shriek to change them”. Oh, the memories of the neighbour’s cat! Another one shows a kidney getting the WWF treatment from a shock absorber with the advice, “Don’t wait for your kidney to tell you to change the shock absorber.” Finally, an old-fashioned coin purse takes a beating with a stick from a spark plug, suggesting not to, “Wait for your pocket to tell you to change your spark plug.”

I like the ads, sure they are childish, but even grown-ups can enjoy a bit of silly fun in ads each now and then. The campaign was created by Sancho BBDO, Bogota, Colombia.

Take a look at another clever Chevrolet repairshop campaign:

Plastic Surgery Obsession Ads - Chevrolet Jabs (GALLERY)

Chevorlet is certainly not trying to impress or get the business of plastic surgery obsessed LA and Hollywood. “If it’s not fixed by the one who made it, it probably won’t work.” That’s the new campaign slogan for Chevrolet Official Service Center. Couple that with images of plastic surgery gone ove… [More]