Superstar

Italian Minichamps Ads

By: Bianca Bartz - Published: May 1, 2008   Updated: Apr 18 2011 • References: comunicadoresdeplantao.blogspot
These baby car logos and emblems are too darn cute! The Minichamps campaign features the opulent Italian brands Jaguar, Lamborghini, Ferrari and Maserati in their imagined infant stages.

The adorable ads were created by Dentsu Brazil for Minichamps, a company that makes miniature Italian luxury cars that are intended more to be collectibles than toys.

Implications - The reinvention of an existing brand logo is something that artists, designers and art directors alike can benefit from doing. Particularly with advertising, logo hijacking can prove beneficial as it involves images that are already familiar to a consumer, capturing attention instantly and assisting in the addition of extra appeal.