Baby Luxury Car Logos
Italian Minichamps Ads
The adorable ads were created by Dentsu Brazil for Minichamps, a company that makes miniature Italian luxury cars that are intended more to be collectibles than toys.
Implications - The reinvention of an existing brand logo is something that artists, designers and art directors alike can benefit from doing. Particularly with advertising, logo hijacking can prove beneficial as it involves images that are already familiar to a consumer, capturing attention instantly and assisting in the addition of extra appeal.