We've talked about catvertising, but canine commercials are just as popular.
People love animals, some think they're cute, other hilarious, but regardless of the reason, the point is, animals with character sell. Case in point, the new VW Polo Singing Dog commercial.
It features a series of Jack Russell terriers, all of them upset and whimpering save for one who is happily smiling and sining along to 'I'm a man' by Spencer Davis... guess why? He's riding shotgun in the a VW Polo!
Stats for Dogvertising
Trending: Older & Warm
Research: 4,367 clicks in 422 w
Interest: > 3 minutes
Related: 56 examples / 43 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: caged car installations, headless women blogs, and attendance-tracking apps.
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