From Artsy Automobiles to Talking Cars
Check out all of the Volkswagen innovations, from artsy automobiles to talking cars.
Implications - When something like the Volkswagen is hijacked by an entire generation, it becomes difficult to break away from the consumer perception of the brand. Regardless, Volkswagen has succeeded in pulling away from their hippie-friendly image over time by creating an array of products outside of that perception. Companies looking to do the same are advised to spread their influence.