"More people die in road accidents than in wars." That's the point these Honda "Drive Safely" print ads try to make to promote driving safety.
The safety campaign uses three famous war paintings with scenes of death and chaos.
If you look closely, you will find that the ads creatively incorporate a driving reference into each painting: a traffic signal, road stripes and street lights are blended into the paintings.
The campaign was created by Contract Advertising agency in Delhi, India with art direction by Ayan Pal.
Stats for Automotive Artvertising
Trending: Older & Mild
Research: 11,370 clicks in 426 w
Interest: 2.4 minutes
Concept: Automotive Artvertising
Related: 64 examples / 49 photos
Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: robotic baby plush toys, symbolic racism-healing pools, and illusionary framed sofas.
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