Brazilian advertising agency Exclam Comunicao created a highly controversial print ad for Renault Logan in an effort to stress how roomy and spacious the car is. The tag line for the ad reads, "Isn’t it awful when things get crowded together? Renault Logan, the roomiest car in its category."
To prove their point, the agency created three web addresses that are supposed to be deceiving because they are crowded together, unlike the roomy Renault.
The sexually-charged web addresses are:
PenisIsland.com, which is supposed to say, "Pen Island;" PowerGenitalia.com, which is supposed to read "Power, Gen Italia" and KidSexChange.com, which is supposed to be read as "Kids Exchange."
This is some messed up print campaign.
Stats for Naughty URLs to Sell Cars
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Concept: Naughty URLs To Sell Cars
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Segment: Females, 18-35
Comparison Set: 19 similar articles, including: 8 utterly embarassing url's, shop via print ads, and car commercial with no cars.
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