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Marissa Brassfield
Fly Funerals to Sell Cars - MINI Clubman Ad Creates Buzz (VIDEO)
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Car lovers know that the pleasure of driving on a country back road comes with the inevitable pain of cleaning the dead bugs from your front grill and windshield--a rite that MINI exploits for their new Clubman fly ads. In them, we’re taken to a fly funeral, in which a priest gives a stirring eulogy to a group of geriatric houseflies for Zac, one of their fallen comrades. The dearly departed fly met his demise on the business end of a MINI Clubman--a death that is described as ‘legendary’ and ‘sensational.’ Source: miniusa Via: adrants |
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Marketing Mashups - Mini Clubman Pre-Launch Party (GALLERY)
The gotta-have Mini Clubman isn’t due to roll into dealerships for a few weeks, but as if younger buyers needed any more convincing, Mini has collaborated with two partners for the pre-launch of the… [More]
Mini Car Subway Exit
The new Mini 'Size' campaign uses exterior media to convey the size of a Mini. Specifically, the ad makes it look like everyone getting into the Subway is entering a Mini. The campaign was created by… [More]
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