Fly Funerals to Sell Cars Edit

MINI Clubman Ad Creates Buzz
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Car lovers know that the pleasure of driving on a country back road comes with the inevitable pain of cleaning the dead bugs from your front grill and windshield—a rite that MINI exploits for their new Clubman fly ads.

In them, we’re taken to a fly funeral, in which a priest gives a stirring eulogy to a group of geriatric houseflies for Zac, one of their fallen comrades. The dearly departed fly met his demise on the business end of a MINI Clubman—a death that is described as ‘legendary’ and ‘sensational.’