Superstar

MINI Clubman Ad Creates Buzz

By: Marissa Brassfield - Published: • References: miniusa & adrants
Car lovers know that the pleasure of driving on a country back road comes with the inevitable pain of cleaning the dead bugs from your front grill and windshield--a rite that MINI exploits for their new Clubman fly ads.

In them, we're taken to a fly funeral, in which a priest gives a stirring eulogy to a group of geriatric houseflies for Zac, one of their fallen comrades. The dearly departed fly met his demise on the business end of a MINI Clubman--a death that is described as 'legendary' and 'sensational.' Stats for Fly Funerals to Sell Cars Trending: Older & Mild
Traction: 3,550 clicks in 326 w
Interest: > 3 minutes
Concept: Fly Funerals To Sell Cars
Related: 48 examples / 37 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: marketing mashups, mini car subway exit, and giving flies a chance.