Harley Davidson Pumps Up Female Marketing

By: Going Like Sixty - Published: Dec 29, 2008 • References: mediapost
Women owning hogs (Harley Davidson motorcycles) took a gigantic leap in the last five years, up 29%. Harley Davidson has embraced this movement and will market even more heavily toward women. Harley has a microsite which offers a downloadable book to help with that, "We Ride".

This year, the company started giving women who are new Harley riders a ring designed by the founder's great-granddaughter. Local dealerships offer women-only garage parties where women can check out new models, clothing and accessories.

The video is the winner of "Bikes, Camera, Action!" which are two-minute films about women and riding, promoted by Harley. Stats for Targeting Hog-Hungry Women Trending: Older & Mild
Research: 23,794 clicks in 386 w
Interest: 4 minutes
Concept: Targeting Hog-Hungry Women
Related: 60 examples / 46 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: hog heaven, motorcycle super models, and super european motorcycle festivals.