Superstar

Artist Creates Giant Masterpiece with BMW Z4

By: Marissa Brassfield - Published: • References: autoblog
Typically, the automobiles in BMW's Art Car Collection are given a makeover by big-name artists, but Robin Rhode decided to involve the BMW Z4 in the art process itself for his creation.

The art performance is called "An Expression of Joy" and required a detailed storyboard for the driver to translate Robin Rhode's vision onto the 100' x 200' canvas using the BMW Z4.

Director Jake Scott captured the 12-hour process on film and adapted it into an ad. The stunning results are in the video above. Stats for Car Tires as Paintbrushes Trending: Older & Warm
Traction: 7,378 clicks in 309 w
Interest: > 3 minutes
Concept: Car Tires As Paintbrushes
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: bmw targets new drivers, 32 bmw innovations, and super auto surprises- bmw launches concept cs in shanghai.