Talented

The Smart Car Beats "Gas Can Blues"

By: Holger Mohr - Published:   Updated: May 31 2011 • References: smartcarofamerica & adweek.blogs
This clever auto ad is dedicated to all of the gas cans that are left empty ever since eco-friendly cars--and especially the Smart Car--came onto the scene. It was created by the German agency Jung van Matt in Hamburg, Germany for Daimler-Chrysler.

The picture with the forest is also from a campaign for the Smart Car, made by the Advertising Agency Contrapunto, Madrid, Spain.

Implications - The automobile is perceived as one of the major contributions to the world's collective carbon footprint. The eco-auto ads represent an attempt to re-brand the automobile as something other than an environmentally harmful machine. Companies with products or services that have negative associations should consider rebranding themselves to maintain positive brand recognition.

Stats for Eco-Friendly Auto Ads Trending: Older & Mild
Traction: 4,220 clicks in 312 w
Interest: 3.2 minutes
Concept: Eco-Friendly Auto Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: casino themed chrysler minivan, 3 eco-friendly concepts, and life-sized cars on walls 2.