The Smart Car Beats "Gas Can Blues"
The picture with the forest is also from a campaign for the Smart Car, made by the Advertising Agency Contrapunto, Madrid, Spain.
Implications - The automobile is perceived as one of the major contributions to the world's collective carbon footprint. The eco-auto ads represent an attempt to re-brand the automobile as something other than an environmentally harmful machine. Companies with products or services that have negative associations should consider rebranding themselves to maintain positive brand recognition.Stats for Eco-Friendly Auto Ads Trending: Older & Mild
Traction: 4,183 clicks in 304 w
Interest: 3.2 minutes Concept: Eco-Friendly Auto Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-35 Comparison Set: 21 similar articles, including: casino themed chrysler minivan, 3 eco-friendly concepts, and life-sized cars on walls 2.