Eco-Friendly Auto Ads
The picture with the forest is also from a campaign for the Smart Car, made by the Advertising Agency Contrapunto, Madrid, Spain.
Implications - The automobile is perceived as one of the major contributions to the world's collective carbon footprint. The eco-auto ads represent an attempt to re-brand the automobile as something other than an environmentally harmful machine. Companies with products or services that have negative associations should consider rebranding themselves to maintain positive brand recognition.