From Eco-Friendly Concepts to Stealth Supercars
These Dodges are all muscle, all the time. Imagine a car company that goes to the gym, that’s Dodge. If you want a tasty ride, look no further than these delicious Dodges.
Implications - Consumers are no longer looking at their products as a way to adorn themselves with materialistic finds. Items that are synonymous with a certain symbol or message are appealing to those who identify themselves through what they own. Companies seeking ways to increase their popularity could develop their items using this connection.