'Rent Dodger Lives Here' Signs

By: Cecilia Biemann - Published: Oct 8, 2008   Updated: Aug 8 2011 • References: neatorama
An English Real Estate Agency has come up with a creative way to 'encourage' renter's to cough up their rent money when they fall behind on their payments.

In an effort to embarrass tenants into paying their rent, Sutton Estates has placed signs which read 'Rent dodger lives here' outside two of the rental properties they manage.

This idea is a winner! There's nothing like a public shaming to force people into being more responsible.

Implications - A partner at the English Real Estate Agency voiced his frustration at being dodged by renters who did pay their rent. The idea behind the concept is that they can avoid the rental agency but not their neighbors. Stats for Real Estate Public Shaming Trending: Older & Chilly
Research: 2,063 clicks in 398 w
Interest: 4 minutes
Concept: Real Estate Public Shaming
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: hoverboard cereal ad campaigns, rent-free living around the world, and hybrid computer peripherals.