From pay-what-you-want restaurants to $1/night hotel rooms, this cluster highlights budget travel tips and cheap vacation ideas to make any cash-strapped adventurer feel optimistic. There are even FREE cruises, flights and packages!
Implications - With the recent recession, audiences are looking to get away while spending minimal amounts of money. The consumer wasn't the only one who suffered, the travel industry as a whole was called upon to create new ideas that would evoke consumers to want to spend. The idea that travelling could become cheap creates a relationship between the consumer and the brand.