LastMinuteTravel has just launched its provoking $1 hotel booking campaign alongside Internet video specialist Keta Keta. The promotion is seriously tempting, but do resist the urge to visit the website for a sentence-long time span--the offering occurs for 15 minutes every day and does not begin until January 26.
The series of promotional videos contains five episodes that were released over a period of five days and reportedly have already reached the monitors of one million viewers. The majority of the videos depict the efforts of a couple that repeatedly tries to secure the incredible deal.
From these, however, the Anniversary episode was banned from YouTube, allegedly for a striptease scene that the wife performs to her tied-up husband. The hero of the tale is a talented Labrador. We have always been told that a dog is a man’s best friend; now it turns out a dog is also a man’s smarter, more capable and clearly selfless friend.
All of the videos have been compiled into one, inside which you are apparently given clues in order to increase your chances at finding the 15-minute windows. Alternately, you can watch each video separately, including the ambiguous Anniversary clip, in the LastMinuteTravel site.
Stats for $1/Night Hotels
Trending: Older & Mild
Research: 3,443 clicks in 379 w
Interest: > 3 minutes
Concept: $1/Night Hotels
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: crowdsourced wanderlust, ultra luxurious job offers, and innovative stereoscopic 3d music videos.
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