From Vacation Marketing to Free Green Taxis
There is nothing wrong with being cheap. Frugality is all the rage in Paris, anyway. These fantastic free finds are the coolest way to spend nothing. Who wouldn't want to get free Botox or TV channels? If you are on a budget, I highly recommend you spend some time here. It's free.
Implications - Free promotional campaigns are an effective way to garner consumer attention as the allure of a product that costs nothing outweighs the consumers' logical reasoning of whether they need the product or not. As such, corporations may consider distributing lower-end products as free samples to develop and strengthen customer relations.