#1 in Trends Become a Trend Hunter:   Login or Join Now   Add a Trend
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
CowbagCowbag
 1,967 Trends
7,770,000 Views
1,263 Comments
Rockstar

SUBSCRIBE
Twitter Trends
Facebook Trends
Trend Report Newsletter
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS

One of Inc Magazine's Books of the Year Exploiting Chaos Cover
"Visualize disaster and opportunity"
Tweet This

Scratch & Sniff Movies Edit
Moviegoers Experience Smell of Rotten Meat & Dusty Books

Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend


Scratch & Sniff Movies
Moviegoers Experience Smell of Rotten Meat & Dusty Books
13
Related
Photos

Scratch & Sniff Movies - Moviegoers Experience Smell of Rotten Meat & Dusty Books
Moviegoers Experience Smell of Rotten Meat & Dusty Books
 Published: Apr 12, 09
 Views: 1,227

Scratch and sniff items are a very old concept; however, what I love about this particular example is how stylishly Bompas & Parr have managed to pull it off.

Peter Greenaway’s classic book “The Cook, The Thief, His Wife, and Her Lover” was chosen to be the debut film for the UK’s first Scratch ‘n’ Sniff Cinema. With a nod to the content of film showing, it was launched on Valentines Day.

The aromas to be experienced were chosen to capture key moments in the film. Captured scents included rotting meat and dusty books. Moviegoers were given a scratch and sniff card to release the scents at the right moments.

References:  jellymongers

Filed In: food,  interactive,  lifestyle,  marketing,  media,  pop culture






Related


Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Scratch & Sniff Movies or comment about Moviegoers Experience Smell of Rotten Meat & Dusty Books.

Favorited by Princess Blay on Apr 13, 09

Welcome Back!

New? Sign-up FREE [+/-]

Username
Remember Me!
Password
Forgot your password?

Become a Trend Hunter

Already a Member? Log in HERE [+/-]
Username &
Portfolio URL		 TrendHunter.com/
Full Name
Password
Password Confirm
E-Mail Address
You will be sent a confirmation e-mail to complete registration.

 Subscribe to our FREE Weekly Trend Newsletter
         Privacy by SafeSubscribe
 I agree to the Terms of Service

Terms of Services

All messages posted at this site express the views of the authors, and do not necessarily reflect the views of the owners and administrators of this site. By registering at this site you agree not to post any messages that are copyright violations, obscene, vulgar, slanderous, hateful, threatening, or that violate any laws. We will permanently ban all users who do so.

We reserve the right to remove, edit, or move any post for any reason. Our terms of service are subject to change without notice. Potential changes could relate to the layout, content, and / or revenue sharing. Content added to Trend Hunter may be edited before publication and becomes property of Trend Hunter Inc. Trend Hunter Portfolios could be removed or banned at any time, which could occur due to copyright violation, click fraud, abuse of any of our rules or for any other reason.


Submit the word you see below:




TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Journalim Internships   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.6541 - Hosted by web1
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
Scratch & Sniff Movies