Southwest Airlines is known for having a lot of fun and encouraging their flight attendants to be creative. A recent example, "The Rapping Southwest Flight Attendant," has gone viral.
Southwest is on Twitter and asked fans to Tweet the lines to a Twit-com. Southwest provided a cast of characters, a location and a destination. Between 10 AM and 11 AM CST, Southwest asked for Tweets at #swmovie. The lines were then "acted" by Southwest employees, and by early evening the Twit-com was on YouTube.com.
The script for the six minute video is on the Southwest blog Nuts about Southwest.
Stats for Crowdsourced Skit Scripts
Trending: Older & Mild
Research: 5,890 clicks in 371 w
Interest: > 3 minutes
Concept: Crowdsourced Skit Scripts
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: too hot for takeoff, naughty flight attendants, and jet pack flights.
Crowdsourced Skit Scripts
More Stats +/-
Naughty Flight Attendants
Too Hot for Takeoff
Jet Pack Flights
Avian Safety Innovations
2-for-1 Flights for Obese Passengers