The Foot Locker Mirror Commercial Makes Fun of Insecurity

By: Jonathon Brown - Published: Feb 15, 2013 • References: footlocker & adweek
This Foot Locker Mirror commercial is a funny take on exclusive cliques. James Harden walks into a party and greets his friend, but immediately calls him out on wearing the same shoes as he did the day before. Apparently to Harden, this is a no-no. The friend apologizes, before being reminded what Harden did to the last friend who didn't goto Foot Locker for fresh gear.

The commercial flashes to Kris Humphries as he stands in front of his mirror asking his crew what they see. Each member of his entourage says something encouraging to boost his ego.

The commercial is funny because it shows Kris Humphries as an insecure person who surrounds himself with ego-boosting friends. For such a high profile NBA player to be presented this way is unusual. Stats for Ego-Boosting Basketball Ads Trending: Older & Mild
Research: 488 clicks in 167 w
Interest: > 3 minutes
Concept: Foot Locker Mirror Commercial
Related: 111 examples / 85 photos
Segment: Males, 12-55
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