This recycling flashmob defies the stereotype that mass coordinated stunts need only revolve around dancing, wedding proposals or impromptu musicals.
Put together by the Testé sur des Humains team at TVA, this recycling flashmob video shows a steady stream of shoppers indifferently walking by a plastic bottle that is lying directly next to a recycling bin. Viewers are immediately aware that the bottle has been placed there on purpose in order to see how long it takes someone to dispose of it properly, because the man who placed it there watches it carefully from close by--but the video quickly reveals that there is more going on in the food court than might first meet the eye.
Needless to say, it's refreshing to see a flashmob video that actually shows how the increasingly popular PR strategy can be used for eco-friendly and educational purposes.
What Makes This Trend Stand Out
- Eco-friendly Flashmobs
- Opportunities for companies to leverage flashmobs as a way to increase environmental awareness and promote sustainable practices.
- Behavioral Experiment Marketing
- Using subtle behavior experiments in public places as a way to educate people and promote positive behavior change.
- Sustainable Awareness Campaigns
- Creating innovative, attention-grabbing campaigns that educate the public about sustainable practices and inspire behavior change.
Sectors Adopting This
- Environmental Activism
- Using flash mobs and creative behavioral experiments as innovative tools for advocacy and education.
- Marketing and Advertising
- Incorporating sustainability and eco-friendly messaging into flashmob campaigns and other innovative marketing tactics.
- Retail
- Encouraging the public to properly dispose of waste and increase awareness of recycling practices through in-store educational initiatives and flashmob-inspired campaigns.
