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ExSHAREience
Social sharing becomes necessary for engaging products & campaigns
Implications - Customer engagement is one of the most important elements of branding and marketing, and in-depth engagement often relies heavily on customer sharing. Customers value the ability to share photos, stories, music -- almost anything -- with their peers and online networks, and thus embrace brand experiences that are based on this kind of interactivity and social connection. It is in this way that companies, through products and campaigns that encourage social sharing, can really reach today's socially minded, virtual audience.
| Score: 5 |
Mild
Top 6 Examples:
Date Range:14,243 Total Clicks Nov 11 - Feb 12 |
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Featured Examples | |||||||||||
Sharable Music PlaylistsHerd.fm is Starting a Revolution of Mixtape GivingRemember spending hours creating those 90 minute two-sided mixtapes for someone? That special sequence of music expressing what you were feeling at a certain time… When was the last time you did that?… [More] |
Suitcase Contents Photoblogs'I am Packed' Shares Photos of Things in Other People's LuggageAs random photoblogs go, the I Am Packed blog may be one of the most random. This photoblog asks people to submit what they are packing into their suitcases to take with them on trips. So far, as you can… [More] |
Physical Contact CampaignsNivea 'The Million Moments of Touch' Wants You to Hug & Kiss MoreLast year, Nivea launched the 'A Million Moments of Closeness' campaign to encourage people to share their stories about "closeness," and now for Valentine's Day, Nivea has launched 'The Million Moments… [More] | |||||||||
Pregnancy-Sharing iDevice DocksThe iBaby Smartphone Dock Makes Sharing Fetus Photos EasierExpectant mothers now have an iDevice dock to call their own in the form of Jung Jun Hwang's iBaby smartphone dock. The iBaby smartphone dock was created specifically to share ultrasound photos with friends… [More] |
Designer Photo-Sharing InitiativesMarc Jacobs 'MarcFam' Campaign Wants Fans to Post PicturesIf you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign.
The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion… [More] |
Social Sharing RetailThe Pull & Bear Interactive Store Pulls in Curious ConsumersThe digitalization of the new Pull & Bear store in Plaza de Lugo, A Coruña allow consumers to interact with the brand and offers them an emotional experience before, during and after the purchase. There… [More] | |||||||||
