ExSHAREience

Social sharing becomes necessary for engaging products & campaigns
Implications - Customer engagement is one of the most important elements of branding and marketing, and in-depth engagement often relies heavily on customer sharing. Customers value the ability to share photos, stories, music -- almost anything -- with their peers and online networks, and thus embrace brand experiences that are based on this kind of interactivity and social connection. It is in this way that companies, through products and campaigns that encourage social sharing, can really reach today's socially minded, virtual audience.
SCORE: 4.2
Mild Top 6 Examples: 18,510 Total Clicks Nov 11 - Feb 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Sharable Music Playlists - Herd.fm is Starting a Revolution of Mixtape Giving
SCORE: 4.1
Hot 4,421 Clicks Pub: Jan 27, 12
Sharable Music Playlists
Herd.fm is Starting a Revolution of Mixtape Giving
Remember spending hours creating those 90 minute two-sided mixtapes for someone? That special sequence of music expressing what you were feeling at a certain time… When was the last time you did that?… [More]
Suitcase Contents Photoblogs - 'I am Packed' Shares Photos of Things in Other People's Luggage
SCORE: 4
Warm 3,358 Clicks Pub: Feb 1, 12
Suitcase Contents Photoblogs
'I am Packed' Shares Photos of Things in Other People's Luggage
As random photoblogs go, the I Am Packed blog may be one of the most random. This photoblog asks people to submit what they are packing into their suitcases to take with them on trips. So far, as you can… [More]
Physical Contact Campaigns - Nivea 'The Million Moments of Touch' Wants You to Hug & Kiss More
SCORE: 4.5
Mild 1,754 Clicks Pub: Feb 8, 12
Physical Contact Campaigns
Nivea 'The Million Moments of Touch' Wants You to Hug & Kiss More
Last year, Nivea launched the 'A Million Moments of Closeness' campaign to encourage people to share their stories about "closeness," and now for Valentine's Day, Nivea has launched 'The Million Moments… [More]
Pregnancy-Sharing iDevice Docks - The iBaby Smartphone Dock Makes Sharing Fetus Photos Easier
SCORE: 4.2
Mild 4,172 Clicks Pub: Jan 28, 12
Pregnancy-Sharing iDevice Docks
The iBaby Smartphone Dock Makes Sharing Fetus Photos Easier
Expectant mothers now have an iDevice dock to call their own in the form of Jung Jun Hwang's iBaby smartphone dock. The iBaby smartphone dock was created specifically to share ultrasound photos with friends… [More]
Designer Photo-Sharing Initiatives - Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
SCORE: 4.1
Mild 2,944 Clicks Pub: Dec 9, 11
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign. The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion… [More]
Social Sharing Retail - The Pull & Bear Interactive Store Pulls in Curious Consumers
SCORE: 4.2
Mild 1,861 Clicks Pub: Nov 25, 11
Social Sharing Retail
The Pull & Bear Interactive Store Pulls in Curious Consumers
The digitalization of the new Pull & Bear store in Plaza de Lugo, A Coruña allow consumers to interact with the brand and offers them an emotional experience before, during and after the purchase. There… [More]