Nivea Calcium Power Ad
The fantastic ad for TBWA, Vienna tackles a desire many women have using visual extremism.
Instead of focusing on the internal, invisible health benefits of the added calcium, they focused on the aesthetic advantages the nail polish provides.
Implications - This approach is an effective one that caters to the modern generation of consumers, whose primary concern is often routed in presentation and aesthetics as opposed to quality and purpose. Nail care is a primary concern for many women, and with the variety of competition that exists in the industry, an approach like this one is sure to make a lasting impact.Stats for Razor Sharp Nails Trending: Older & Chilly
Traction: 4,093 clicks in 349 w
Interest: 2.2 minutes Concept: Razor Sharp Nails
Related: 55 examples / 42 photos
Segment: Females, 18-55+ Comparison Set: 20 similar articles, including: surreal swimming editorials, combo cleaner packaging, and brand-blurring headsets.