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Bianca Bartz
Razor Sharp Nails - Nivea Calcium Power Ad
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Ladies, how healthy are your nails? Are they strong enough to slice through the top of an aluminum can? No? You’re obviously not painting your nails with Nivea Calcium Power polish.
The fantastic ad for TBWA, Vienna tackles a desire many women have using visual extremism.
Instead of focusing on the internal, invisible health benefits of the added calcium, they focused on the aesthetic advantages the nail polish provides.
Advertising Agency: TBWA, Vienna, Austria / Creative Directors: Gerd Turetschek, Robert Wohlgemuth / Copywriters: Karin Schalko, Helmut Winkler / Art Director: Jan Christ / Account Supervisor: Barbara Lung / Photographer: Arnd Ötting / Graphic Designers: Jan Christ, Zoi Samara
(adsneeze)
Read More: products2.nivea Via: adsneeze
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